Meta Ads Overview

Enter the team passcode to see MIDRA's ad accounts.

Meta Ads Overview

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Blended ROAS · all accounts

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Purchase value
Amount spent
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Accounts

All metrics

  • Numbers come straight from Meta's Marketing API each time the page loads or the dates change.
  • Amounts are in each account's own currency.
  • Outbound link click rate is Meta's outbound CTR: outbound clicks ÷ impressions.
  • Add to cart, checkout initiate and purchase rates are each of those events divided by landing page views.
  • Today, Yesterday and the day ranges follow each account's own time zone, the same way Ads Manager does. Custom dates are read in each account's time zone too.
  • Daily budget is the sum of active campaign budgets plus active ad set budgets right now; it doesn't change with the date range.